MPIT Leadership Certification Redesign

Redesigning the certification pathway that prepares club leaders for promotion to Managing Partner, with built-in capstones and competency-based evaluation.

The Challenge

Undefeated Tribe has a goal of filling 70% of leadership roles through internal promotion. The existing MPIT certification covered content, but it didn't give leaders enough applied practice or a clear way to prove they were ready to run a gym. Operations leaders needed a pathway that built real skills and produced evidence of readiness.

At A Glance

Organization: Undefeated Tribe (Crunch Fitness Franchise)

Role: Program lead and instructional designer

Audience: Club Leaders on the path to Managing Partner

Timeline: 2025 - present

Tools: Rise Articulate, LMS, Google Workspace, Canva


My Approach

01

Gathered input from operations leaders, current Managing Partners, and recent program participants on what promotion-ready actually looks like

02

Mapped the certification to the real responsibilities of a Managing Partner, from P&L management to team leadership

03

Built capstone projects and applied learning experiences that leaders complete in their own clubs

05

Managed the project plan, stakeholder reviews, and rollout timeline

04

Defined competency-based evaluation criteria so readiness decisions are consistent across markets

Selected Deliverables

Click to see each deliverable.

Interactive Labor Management Practice

Leaders practice labor decisions and see in real time how each part of labor management, from scheduling to staffing levels, affects the labor budget.

MPIT Profit · Labor Budget Calculator
Interactive · Labor Budget Calculator

Labor Budget Calculator

Set your revenue and margin target, account for salaried management, then see how the hourly budget breaks into department hours — monthly and weekly.

$
17% 23%
18%
$
🖥 Front desk
$13.00 $15.00
$13.50
Alloc: 42% of hourly budget
🏃 Group fitness
$22.00 $26.00
$24.00
Alloc: 24% of hourly budget
👶 Kids Crunch
$13.00 $14.50
$13.50
Alloc: 17% of hourly budget
🧹 Cleaners
$13.00 $15.00
$13.50
Alloc: 17% of hourly budget

Capstone Project

Leaders complete a capstone project in their own club, applying what they learned to a real operational challenge. Reviewers score it against a competency-based rubric, so readiness decisions are consistent across all 9 markets.

Results

70%

Supports the company's goal of 70% internal leadership promotions

20+

Replaces knowledge checks with applied, observable evidence of readiness


40+

Leaders graduated from the program


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Regulated Technical Curriculum